The world of football is beginning to realize that the future of social media is in the Chinese platform. Football's capacity to use all available communication channels to boost its visibility and engage with its followers is one of the clearest characteristics of this sport and social media. All of this leads to ad hoc fan engagement techniques in order to get the most out of the digital ecosystem.
Social media is the ideal medium for "exporting" your goods on a global scale: TikTok is undoubtedly one of the most prominent at the moment, and most likely in the next years.
TikTok- a platform that is no longer exclusive to a younger demographic, but has garnered an increasingly diverse audience in the previous two years, thanks in part to the lockdown. Many football teams have created their own accounts in order to communicate with their fans and reach out to younger audiences. The following is a list of the top 10 most popular teams on this platform based on the number of followers.
PSG 26.3 million
PSG is top of the list 10. A record that is unsurprising given the club's recent success, which has been boosted by the acquisition of absolute football stars such as Neymar, Mbappe, Messi, and Sergio Ramos. Athletes that have a fan base that dwarfs that of several European clubs.
Barcelona 15.6 million
Following the Parisians, Barcelona, one of the world's most popular clubs, is a symbol of the last two decades of football and world-class achievements.
Former Lionel Messi, Xavi, and Iniesta allow Cules to switch back and forth between recent content and Generation Z players like Pierre-Emerick Aubameyang, Memphis Depay, and Gavi.
Manchester United 14.7 million
They have won the Premier League 13 times since 1992. They have a total of 20 English League crowns, 12 FA Cups, four League Cups, three European Champions Cups, and one FIFA Club World Cup, making them one of England's most successful clubs. Not to mention how well-known Cristiano Ronaldo is.
Real Madrid 13.9 million
Real Madrid is the most successful club in Spanish football and was named FIFA's most successful club of the twentieth century after winning a record 31 La Liga titles, 18 Copa del Rey Cups, eight Super Cups, a record nine UEFA Champions Leagues, two UEFA Cups, and numerous other awards.
Juventus 9.7 million
With 35 Scudetti, the Bianconeri are the most successful club in Italian football today, and they are on track to win their eighth consecutive Serie A title. Over the course of its 122-year history, Juventus has produced a slew of champions, including some of the country's most illustrious figures. That’s why they are so popular on Tiktok!
Bayern Munich 8.3 million
Bayern Munich is by far Germany's most successful club, having won 29 league titles, 19 DFB Cups, five UEFA Champions League wins, as well as a slew of other local and international medals.
Liverpool 8.2 million
Liverpool is the current Premier League Champions and one of the most successful football teams in British history. Since the Football League was created in 1888, the Merseysiders have won 50 major titles, five more than Manchester United. Liverpool now has 19 league titles and 17 domestic cups.
Chelsea 7.6 million
Chelsea's greatest successful time has been the last twenty-five years, during which they have won five Premier League titles, seven FA Cups, four League Cups, two UEFA Champions League titles, two UEFA Europa League titles, two UEFA Super Cups, and one FIFA Club World Cup.
Manchester City 7.3 million
The club's history from 2001 to 2021 was characterized by stability followed by remarkable success, with the team establishing itself as a Premier League regular since 2002. FYI, Thaksin Shinawatra bought the club in 2007 and partnered with Sven-Göran Eriksson to spend a significant amount of money in it.
Borussia Dortmund 5.9 million
They are Germany's second most successful club, behind Bayern Munich and ahead of local rivals Schalke, with eight domestic league titles and four domestic cups to go along with the Champions League, UEFA Cup Winners' Cup, and FIFA Club World Cup.